Written team rules
The session ends with escalation, approval and tone rules recorded in plain language rather than held in one manager's head.
Team enablement · service
Training for hotels using real workflows and decisions.
Build confidence around the work hotel teams actually do—from audience and offer decisions to website content, guest communication and AI review.
Hotel serviceHuman-controlled workflowsModular scope
app.hotel-tech.ai/ guest workspace Synced
Guest enquiry · live
Answer, qualify and route.
Sources checkedRoom guideArrival policy
Direct booking · live
2 nights · 2 adultsMove from stay intent to a clear room choice.
STAY CONTEXT
CHECK-INFri, 18 July
→CHECK-OUTSun, 20 July
Dates carried forward
Guest relationship · owned
9 follow-ups duePut the next valuable action in view.
DIRECT VALUE£640RELATIONSHIP3 direct staysOWNERReservations
- Stay intent
- 18–20 July
- Preference
- Quiet room
- Latest signal
- Late-arrival enquiry
Member recognised · direct channel
Gold · 3 direct staysTurn recognition into a usable reason to return.
2,480 points520 to Elite
PREFERENCESea viewNEXT WINDOWOctoberDIRECT VALUE£1,840
CHOOSE A DELIVERABLE BENEFIT
RECOMMENDED NEXT STEPFlexible member rateRelevant to Robin’s October stay window.
Monday performance review
Last 28 daysConnect a trusted signal to an owned decision.
Illustrative · hotel-controlled workflow Human controlled
Direct answer
What this means for a hotel.
Training for hotels should turn broad marketing or AI ideas into repeatable team workflows. Sessions use the property’s real journey, approved data and current tools to define practical tasks, review rules, templates and an improvement plan.
Operating outcomes
Designed around useful movement.
Every module or service needs a defined guest outcome, hotel owner and review signal.
Named owners per workflow
Each workflow covered leaves with an owner, a first task and a date when the work will be checked.
Adoption you can check
A follow-up session reviews completed work and unresolved questions before access or scope is widened.
In the guest journey
Technology should make the next decision clearer.
Build confidence around the work hotel teams actually do—from audience and offer decisions to website content, guest communication and AI review.
- Front office and reservations teams
- Marketing or duty managers new to AI tools
- General managers setting approval rules
- Hotels briefing seasonal or new starters
Capability map
What the workflow needs to do.
Each capability is tied to a real guest decision, hotel owner and visible next action.
Current-state review
Map the hotel journey, goals, team roles and tool constraints.
Practical workshop
Work through hotel-specific communication, content and decision scenarios.
AI guardrails
Define what can be assisted, what requires review and what remains human.
Reusable templates
Create briefs, prompts, checks and operating notes the team can reuse.
Role-based actions
Translate the session into owners, priorities and review dates.
Follow-up review
Assess adoption, questions and evidence before expanding the workflow.
Operating sequence
From guest signal to hotel action.
A shared sequence makes ownership and handover easier to inspect.
- 01↘
Prepare
We review your current pages, tools, guest questions and approval habits first.
- 02↘
Workshop
The team works through its own examples and writes the rules it will use.
- 03↘
Apply
Each person runs one agreed workflow for a fixed period.
- 04↘
Review
A follow-up session checks the work produced and what to change next.
Buyer and implementation guide
Questions to settle before the technology decision.
Use these checks to compare options, document ownership and avoid a disconnected implementation.
Train against live responsibilities
Use the team’s actual pages, guest questions, reports and approval rules rather than abstract software demonstrations.
Separate assistance from authority
Document what AI may prepare, what staff must approve and which decisions should never be delegated.
Verify adoption after training
Review examples of completed work, unresolved questions and workflow evidence before expanding access or scope.
Scope clarity
Know what job the solution owns.
OWNS
Training and simulation
Training defines the rules, owners and templates a hotel team will work to; the simulation platform is where individuals practise decisions afterwards.
CONNECTS
Training and implementation
Sessions teach the workflow and the settings a team will own; connecting, configuring and testing a live module is separate implementation work.
Decision support · FAQ
Questions hotel teams ask before moving forward.
Clear scope matters more than broad promises.
01Who from the hotel should attend training?+
Bring the people who do the work: whoever answers guest messages, whoever approves marketing content and whoever plans the day. Small mixed groups work better than a full-property briefing, because the rules written in the room have to be agreed by the people who will follow them.
02How long does training for hotels take?+
It depends on how many workflows are in scope and how much is already documented. A common shape is a short preparation review, one working session per topic, and a follow-up a few weeks later once the team has used the workflow in practice. Timings are agreed after the preparation review rather than fixed in advance.
03Do we still need training if the platform is already configured?+
Usually yes, because configuration and habit are different problems. Training decides who approves what, how exceptions are escalated and what happens when an answer turns out to be wrong. The sessions are not implementation work; connecting, configuring and testing modules is scoped separately.
04Will the training cover our PMS or channel manager?+
No. Hotel Tech AI is not a property management system and does not train staff on your PMS, channel manager or rate tools; those remain with the vendors who supply them. Training covers the guest-journey and direct-channel workflows around them, including where each one hands over to the systems you already run.
05Who delivers the training?+
Sessions are led by Vitalij Kolotikov, founder of the HexaTech technology group and CEO of FDS Cards, through Hexa Academy. He has over 20 years in business and more than 9 years lecturing, and has written two books on AI-driven marketing that are held in university libraries including King's College London, the LSE and the Sorbonne. Training runs online, one to one, in small groups of up to five, or on site at the property, so hotels outside the UK are taught remotely.
Fit before features
Start with the hotel journey creating the most friction.
Map the guest decision, current systems, team owner and smallest useful next step.